We are a leading consulting firm within the Foodservice & Hospitality industry,
with expertise in strategic planning and business management.

With over ten years of experience for medium and large-scale projects, we have accumulated a solid network of partners who are specialized in several fields within the industry. Effectively, ensuring made-to-measure solutions for a broad range of clients and projects.

Our mission is to generate the highest profitability, revenue and brand equity goals by building successful business models based on corporate integrity, high efficiency and maximum productivity.



Fabio De Vero

Specialized in the design and development of highly efficient Foodservice & Hospitality business models, based on financial expertise and KPI management.

Guest Lecturer for the Master’s Degree in Hotel and Restaurant Management of CETA – Barcelona University School of Tourism. Project advisor for the Degree in E-tourism at the CETT. Speaker at HIP – Hospitality Innovation Planet – on business management and financial efficiency issues in the hospitality industry.

Joep Sondeijker

Consultant specialized in business management and maximization of operations for fast-casual, smart casual and fine dining restaurant business models.

F&B Brand Development Manager for Hilton EMEA, his professional career ranges from 4 to 5 stars hotels, as well as restaurants and bars established in global destinations such as Amsterdam, Barcelona, London and Dubai.


Steef Antonius

Creative director with extensive international experience in the development of holistic architecture and design projects for hospitality businesses.

In Barcelona his designs are valued among the main references of the sector. The success of his hospitality concepts Clubhaus, Benzina, Chaka Khan and Makamaka have immensely contributed to the commercial transformation of the neighborhoods of central Barcelona.


Javier Ahedo

Gastronomic consultant specialized in the design and creation of international culinary concepts. His professional career has been developed around the world as well as in Michelin-starred restaurants such as Mugaritz, Zuberoa and Casa Marcial, and Nihonryori Ryugin in Tokyo.

Specialized in the creation of original and highly profitable concepts, fine-tuned to the specific settings and economic goals of each project.


Ana María Vargas Gutiérrez

Consultant with solid experience in searching for F&B trends and market research. Her focus is on staying up-to-date with the latest industry news and identifying emerging market niches.

Ana has a special ability for data analysis and evaluation, helping our clients stay ahead and gain a competitive edge in their respective markets.