Cupra. City Garage

Madrid, Spain

Strategic proposal for the development of the Food & Beverage space within the framework of the City Garage global project in Madrid.

Scope of work

CUPRA City Garage stands as an innovative concept for a point of sale that goes beyond merely showcasing products and brand identity. It presents itself as an immersive space for exclusive experiences. In line with the upcoming project to be developed on the iconic Serrano street in Madrid, FDV has been entrusted with the task of conceiving the conceptual strategy for the F&B space, including defining the gastronomic experience that will complement the overall proposal.