Grand Hotel Central. 5*L Boutique Hotel

Barcelona, Spain

Strategic proposal for the F&B spaces of the luxurious 5-star boutique hotel: restaurant, breakfast room, lobby bar, rooftop & terrace lounge.

Scope of work

The Grand Hotel Central, an iconic five-star hotel located in the heart of the old city of Barcelona, has recently been acquired by the investment management firm Schroders of Unico Hotels. In the context of this ownership transition, Schroders aims to enhance the sales and profitability of the hotel’s food and beverage (F&B) sector. To achieve this, they have entrusted FDV team with the task of conducting an extensive study on trends and the market, as well as presenting proposals for new concepts in the hotel’s various F&B spaces.