Market entry analysis, competitive assessment and strategic positioning of Joe & The Juice in international markets.
Scope of work
Food Quest commissioned FDV to conduct a market study and strategic assessment to evaluate the market entry of Joe & The Juice into a confidential market under an operating licence model. The assignment focused on analysing the brand’s international positioning, local market demand, consumer behaviour, competitive landscape and key F&B industry trends. The study focused on identifying and assessing the key opportunities and risks associated with market entry, evaluating the fit of Joe & The Juice’s value proposition within the target market, and defining a strategic roadmap for the brand’s development, including key priorities, implementation phases and an indicative expansion timeline.
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